28CLUB

  • UK-based sportswear brand

  • 5 month case study


Our work with 28 started in early 2025, with the goal of optimizing and scaling their paid media efforts.

Now, we're their growth partner, establishing systems to scale the brand and executing full-funnel marketing efforts.

5.8x ROAS
full funnel spend

140% INCREASE
follower growth

2.5x INCREASE
in conversion rate

How we did it:

  • Implemented a new structure and strategy for ad campaigns

  • Extensive, intentional creative and messaging testing

  • Full-funnel audit, identifying weaknesses and opportunities

  • Cross-department alignment